Real Stories

Joey Price

Let’s Take The Fear Out of Health Insurance For The Self-Employed

When I told my mother that I was going to go into business for myself at the age of 24 and in the midst of the biggest economic recession of our lifetime, she only had one concern.

She wanted to know, “Where will you get health care coverage?”

See, where I come from, you cruise control to a stable retirement by having a job that you stay with for 40 years, amass a healthy nest egg for retirement and get a job that provides health care coverage for you and your family even after you retire. However, I was always the one to challenge the status quo. I realized very quickly that I wanted something other than the typical 9-5 workday. Does that sound like you too?

See, I love employees, and I’ve built a business to support employees. However, I made the decision that the best life for me was to be an entrepreneur, create effective HR systems for small businesses and startup teams and to help people build their dream life. Enough about me, though. Let’s get back to the fundamental challenge that holds people back from going “all in” with entrepreneurship, because it was a very real one at the time. I had left a very comfortable salary job with benefits, and thankfully due to the Affordable Care Act, I was able to transition onto my parents’ health insurance. But what about the other entrepreneurs who leave jobs, or who find themselves unemployed in the midst of COVID-19 and want to not only create a job for themselves but create jobs for other people? Where do they go for insurance? If we are honest with ourselves, it’s not the big dream that scares us. Sometimes, it’s the little “what if’s” that become giant worries in our mind. The fundamental fear my mother had wasn’t about my brilliance, grit, tenacity or skill, it was, “Will my son be taken care of if he gets sick?” It didn’t dawn on me then, but now I know she was concerned about my future. Though 73% of uninsured Americans believe health care coverage is too expensive, she was thinking about the financial setbacks I might have experienced if I had no deductible, co-pays and out of pocket maxes. After all, mother knows best.

I’ll never forget having to go on to websites, trying to find coverage and navigating difficult instructions. Although I was an HR professional, it’s different when helping other people pick their plans. When it was time for me to pick a plan for myself, I felt lost. I felt like I didn’t know where to go, what to do, how to get insurance, what was the right amount of coverage, what was needed in order for me to carry a plan through, how much it would cost or if I was spending too much. Something my mother knew that maybe I was just learning as an adult is that picking health insurance is a very difficult task without the support of an HR team, a benefits manager and a broker. When you’re working in the corporate world, picking benefits feels safe, but when you’re doing it on your own (and many people are doing it on their own these days due to unemployment and because they’re wishing to be an entrepreneur), it can be scary. It can be tough trying to navigate the world of HMOs, PPO’s, HSA and FSA, deductibles and out-of- pockets. You really need a resource, a guide or some sort of solution that can help you figure out the best option for your situation. Nowadays, I have health insurance with my wife’s job and we’re very grateful for the health insurance.

However, there are so many people out there in this world who are unemployed or who are single entrepreneurs, but who may not be in a position to get health care coverage through traditional means. That’s why I’m proud to present The website allows you to compare coverage options and find health care coverage that is right for you. I think it’s most important, to be educated on health care coverage. To begin with, as you take a look at the site, it eliminates a lot of the problems I faced growing up as an entrepreneur under the age of 30. It helps you identify what plan is the right one for you, shop for coverage and pick plans that make the most sense for you. Be sure to check out and all the ways that it can help provide clarity, whether you’re unemployed, or if you’re an entrepreneur looking to create jobs for other people. It’s a really great decision for yourself, and trust me, your mother – and your future self – will thank you for it.

Get the information you need.

Download this helpful guide about the types of coverage available and things you should consider when choosing coverage.

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